When I saw Schmidt’s Wondermint tooth + mouth paste at my local Walmart, I was excited. Legitimately excited. Any time I see an eco-friendly brand that I use and love at a big box store, I consider it a win. It means more and more people are using natural products, making them more mainstream, and ultimately, eventually, cheaper.

Schmidt’s deodorant is by far my favourite brand, so I was looking forward to trying out their toothpaste, or tooth + mouth paste, as it were.

I had high expectations for Schmidt’s Wondermint tooth + mouth paste, find out if Schmidt’s exceeded my expectations or if I think they should just stick to deodorant.

Here is my review of Schmidt’s Wondermint tooth + mouth paste.

All About Schmidt’s

Schmidt’s started in Portland, Oregon in 2010 when during the Maker Movement Jaime Schmidt developed a formula that filled a void in the marketplace: a plant-based natural deodorant that helped keep her family fresh and smell amazing. Fast forward to 2015, Schmidt’s viral success caught the attention of entrepreneur Michael Cammarata, and together, the unlikely power duo built Schmidt’s into a natural products empire. Today, Schmidt’s plant- and mineral-based personal care products are available all around the world.

First Impressions

First of all, I was very happy when I found Schmidt’s products at Walmart. As you may or may not know, Schmidt’s makes my favourite deodorant. So it is quite convenient to be able to go to my local Walmart and purchase natural products like Schmidt’s. I usually forget to order products before I run out of them, so being able to pick them up at my local Walmart is an ideal option for scatterbrains like myself. 

Anyways, I digress. I was impressed that Schmidt’s had broken into the Walmart game (upon further research, I learned they had been bought by Unilever in 2018, so I am a little less impressed) and since I was running out of my usual toothpaste  (Jason Sea Fresh) and I love their deodorant, I decided to give Schmidt’s Wondermint tooth and mouth paste a try.

I like that it comes in a recyclable cardboard box (as does most toothpaste). I also like the container it comes in, a stand-up tube. The tube itself is a nice pale blue and white colour which is quite pleasing to look at. Good job on the design, Schmidt’s!

On the Label

Helps whiten teeth and freshen breath

With botanical extracts and vitamin E

• Leaping Bunny Certified: The only internationally recognized symbol guaranteeing consumers that no new animal tests were used in the development of any product displaying it.

• Certified vegan

• SLS free
• Flouride free
• PEG free
• Dye free
• No artificial flavours

Oddly enough, there are no ingredients listed on the tube of toothpaste itself, so I took to the website to get a complete ingredients list.

Ingredients:

Aqua, Glycerin, Hydrated Silica, Xylitol, Calcium Carbonate, Dicalcium Phosphate, Flavour/Aroma, Magnolia Acuminata Bark Extract, Sodium Phosphate, Zinc Citrate, Aloe Barbadensis Leaf Juice, Stevia Rebaudiana Leaf Extract, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Lycium Barbarum (Goji Berry) Fruit Extract, Punica Granatum (Pomegranate) Extract, Ubiquinone (Coenzyme Q10), Tocopherol (Vitamin E, Sunflower Derived), Xanthan Gum, Sodium Methyl Cocoyl Taurate, Sodium Benzoate

• Aqua: Water.
• Glycerin: Holds onto water and prevents the toothpaste from drying out in the tube, and also prevents dryness in the mouth during brushing. It can help reduce bacterial activity by reducing the available water activity and therefore has a protective action against tooth decay.
• Hydrated Silica: Hydrated silica is naturally derived from silica. Hydrated silica can be used as a thickener for gel toothpaste, a mild abrasive for cleaning or as a whitening agent in toothpaste.
• Xylitol:  A sugar replacement that may be able to prevent tooth decay.
• Calcium Carbonate:  A safe and natural choice for providing mild abrasivity.
• Dicalcium Phosphate: Used as a polishing agent.
• Flavour/Aroma: Mint? Or maybe wonder, not too sure on this one.
• Magnolia Acuminata Bark Extract: Scientists are reporting that breath mints made with magnolia bark extract kill most oral bacteria that cause bad breath and tooth decay within 30 minutes.
• Sodium Phosphate: The sodium salt derived from phosphate rock in the earth. Acts as a buffering agent that helps maintain the pH or acidity of the product.
• Zinc Citrate:  Can help freshen breath by reducing the impact of odorous compounds produced in our mouth by bacteria.
• Aloe Barbadensis Leaf Juice: Effective in controlling bacteria that causes cavities.
• Stevia Rebaudiana Leaf Extract: The extract is about 1000 times sweeter than sugar so it can be used at a very low concentration. Stevia is a “sugar free” sweetener so it will not be metabolized like sugar. Since it is sugar-free, it will not be used by plaque bacteria to produce the sugar acids that cause tooth decay.
• Melaleuca Alternifolia (Tea Tree) Leaf Oil: Helps to maintain oral microbiome balance and eliminate microorganisms causing diseases of the gingiva and hard tooth tissue.
• Lycium Barbarum (Goji Berry) Fruit Extract: Flavour?
• Punica Granatum (Pomegranate) Extract: Has anitbacterial properties against microorganisms.
• Ubiquinone (Coenzyme Q10): Effective ingredient in controlling periodontal disease. 
• Tocopherol (Vitamin E, Sunflower Derived): Has antimicrobial properties.
• Xanthan Gum: Thickening agent.
• Sodium Methyl Cocoyl Taurate: A mild and stable surfactant that has excellent foaming capabilities but without the irritating characteristics.
• Sodium Benzoate: Commonly used as a preservative.

Likes

I enjoy the convenience of being able to buy this at a big box store such as Walmart. It is much easier for me to pick up toothpaste while I am running errands than to remember to order it online before I run out.

I also enjoy the packaging and design of the tube of toothpaste itself. It’s different and quite pleasing to the eye, in my opinion.

The stand-up tube allows for the toothpaste to always be at the right end, so no need to scrunch up the tube to get all of the toothpaste extracted. The lid also helps make this toothpaste pretty much mess-free. I like this a lot since dried up toothpaste at the end of a tube grosses me out, and I’m always the one to scrape it off!

For the record, I did not clean off the lid of the tube for the pic above. After about a month of use, that’s all that has accumulated on the lid. Not bad, eh?

I enjoy the taste of Schmidt’s Wondermint Tooth + Mouth Paste. It is mild when comparing it to Jason Powersmile or Sea Fresh toothpaste. 

Dislikes

In my opinion, this toothpaste does not foam up enough. It makes me feel like my teeth are not getting as clean as they should be or as clean as they get with other toothpaste. 

I also enjoy a minty fresh feeling after brushing my teeth, and Schmidt’s wondermint is just not a strong enough deliver a powerful minty punch.

One other dislike is this toothpaste is $7.97 Canadian per tube, which is a little pricey for my liking, but unfortunately, most natural toothpaste is on the pricey side.

My Opinion

I think Schmidt’s Wondermint tooth and mouth paste makes for a good back-up toothpaste when you run out of your go-to toothpaste (mine is Jason Sea Fresh). I prefer the foaminess and mintiness of Jason toothpaste. I will continue to use the Schmidt’s toothpaste when I run out and am waiting for my order of Jason’s to be delivered. 

That being said, if you like a mild mint flavour and less foamy toothpaste, Schmidt’s wondermint may be the one for you. I still would recommend trying it out for yourself. The flavour is quite nice, I just prefer a stronger, mintier punch.  

Your Questions Answered

Is Schmidt’s toothpaste good?

This is definitely a personal preference. I like the natural ingredients, the fact it is not tested on animals, it is high quality, and has a good flavour. Is it my favourite toothpaste, no, but that is just my opinion and I would recommend trying it so you can decide for yourself.

Is Schmidt’s toothpaste safe?

Absolutely, there are no harmful ingredients listed in their toothpaste.

Where is Schmidt’s toothpaste made?

It is produced in Portland, Oregon.

Is Schmidt’s toothpaste vegan?

Yes.

Is Schmidt’s toothpaste gluten-free?

Yes.

Where to buy Schmidt’s toothpaste?

In Canada, it is found at Walmart, Amazon, Loblaws, Shopper’s Drug Mart.

Who owns Schmidt’s toothpaste?

Unilever.

Does Schmidt’s toothpaste have fluoride?

No.

Does it clean well?

Honestly, it does not clean as well as my usual toothpaste. It’s O.K. but since it is not as foamy as other toothpaste, I find my mouth and teeth do not feel quite as clean as when I use Jason brand toothpaste.

Does it whiten teeth?

I have been using it for a couple of months, and I do not notice a difference in the colour of my teeth. I do drink coffee, so that might have something to do with it!

How does it taste?

It has a mild mint flavour. If you don’t like a strong mint taste, you will probably like the flavour of Schmidt’s wondermint.

Does it help with bad breath?

Brushing your teeth in general helps with bad breath. I don’t think this toothpaste has any extra bad breath fighting capabilities.

Alternatives

• Jason Sea Fresh
• Tom’s of Maine
• Jason Powersmile
• Desert Essence

Recap

While this is not my favourite toothpaste, it is a good choice if you’re considering the convenience factor when looking for a natural toothpaste. It is a tad expensive and just does not foam up as I would like. I also like a stronger minty taste so my teeth feel cleaner. 

On the positive side, it has mostly natural ingredients, packaging is recyclable, the design is appealing, it has a nice flavour, and the cap does not get messy very easily (as long as you keep your kids away from it!)

Overall, I say give Schmidt’s Wondermint Tooth and Mouth Paste a try and see what you think. I will keep using it as a back-up when I run out of my favourite Jason toothpaste (because you know I will forget to order it on time!).

What kind of toothpaste do you use? Let me know in the comments below!

Cheers, and have an awesome day!