Here is my honest review of Jason Sea Fresh toothpaste. Full disclosure, while Jason is my favourite brand of toothpaste, I aimed to be as unbiased as possible while writing this review.

All About Jason

JASON has been around a long time, since 1959!

Our brand started when a group of independent thinkers set out to disrupt a quickly changing bath & body industry. Disenchanted by big companies and big chemicals, this group harnessed their free-spirited California mindset, leading them back to simple, safe, and gentler ingredients.

JASON even has a code of honor, stating:

  • Select safe, gentler and effective ingredients
  • Never test our products on animals
  • Innovate and improve continuously

And if you ever have a question about one of their ingredients, they have a glossary on their website which explains the purpose of most of their ingredients.

Jason Sea Fresh toothpaste

First Impressions

I have to admit, when I purchased Jason Sea Fresh Toothpaste for the first time, I was a little skeptical that I would like it. You see, the flavour is Deep Sea Spearmint and I generally do not like spearmint. Mint, yes, Spearmint, no.

Despite my dislike for spearmint, I purchased this toothpaste anyways because it came highly recommended from other blogs and YouTubers that I read, watch, and trust.

It was also pretty convenient that I could purchase Jason toothpaste from my local grocery store. In Canada, the Real Canadian Superstore carries the Jason line in its natural product aisles.

The convenience factor does play a large role in my decision-making process because I am not the best at remembering to order a refill of a product before it runs out. Being able to grab it at the grocery store I frequent weekly is a definite plus for me. I also like that it comes in a recyclable cardboard container.

On the Label

As the label states, Jason Sea Fresh Toothpaste is:

  • Fluoride-free
  • SLS free
  • A strengthening toothpaste

The label also boasts that Jason toothpaste promotes:

  • Tartar control by brushing
  • Fresh breath

The Jason Natural Toothpaste promise:

  • No sodium lauryl sulfate
  • No preservatives
  • No artificial colors
  • No artificial sweeteners
  • No propylene glycol
  • No animal by-products
  • No GMO’s
  • No parabens
  • Cruelty-free
  • Certified kosher
  • Gluten-free

About Jason Sea Fresh Toothpaste

Strengthen your teeth and freshen your breath, without harsh abrasives or irritating chemicals. Sea Fresh toothpaste features Blue Green Algae, rich in Calcium, proteins, and antioxidants, to naturally strengthen teeth and potent Spearmint and Parsley Extracts to keep breath fresh and clean. Our exclusive blend of natural polishers cleans and brightens your teeth without harsh abrasives.


Calcium Carbonate, Aqua (Water), Glycerin, Sodium Cocoyl Glutamate, Mentha Viridis (Spearmint) Leaf Oil, Carrageenan, Aloe Barbadensis Leaf Juice(1), Bambusa Arundinacea Stem Powder, Carum Petroselinum (Parsley) Extract, Citrus Grandis (Grapefruit) Seed Extract, Chlorella Pyrenoidosa Extract, Perilla Ocymoides Seed Extract, Stevia Rebaudiana Leaf/Stem Extract, Silica, Sodium Bicarbonate.

Ingredient Deep Dive

Calcium Carbonate:  A mild abrasive which helps to safely remove plaque when brushing and gently polishes away surface stains.

Aqua (water): Used as a solvent.

Glycerin:  Holds onto water and prevents the toothpaste from drying out in the tube, and also prevents dryness in the mouth during brushing. It can help reduce bacterial activity by reducing the available water activity and therefore has a protective action against tooth decay.

Sodium Cocoyl Glutamate:  A surfactant, or foaming agent. It may also serve as an emulsifier, helping oil based and water based ingredients to stay mixed.

Mentha Viridis (Spearmint) Leaf Oil: A perennial herb, used for flavour to keep breath fresh.

Carrageenan: A soluble fiber derived from red seaweed.  An abundant, natural material that is very useful in thickening toothpaste.

Aloe Barbadensis Leaf Juice:  Mild analgesic and antiseptic properties.

Bambusa Arundinacea Stem Powder: Not much info available for this ingredient, but I believe it aids in the whitening power of the toothpaste.

Carum Petroselinum (Parsley) Extract: An extract of the herb of the Parsley. May be used for its antimicrobial properties, but not a lot of info to go by.

Citrus Grandis (Grapefruit) Seed Extract: Preservative.

Chlorella Pyrenoidosa Extract: A type of blue-green algae, rich in calcium, protein, and antioxidants. This sea plant helps to strengthen teeth and gums.

Perilla Ocymoides Seed Extract: Antioxidant.

Stevia Rebaudiana Leaf/Stem Extract: Used as a sweetener.

Silica: Besides aiding in the removal of plaque and food particles, abrasives like hydrated silica can also help to remove stains, which makes them useful as whitening agents in toothpaste as well.

Sodium Bicarbonate: Baking soda helps to fight bacteria, promotes tooth whitening and stain removal, and remove plaque when brushing. It is used as an abrasive.

foamy jason natural toothpaste


I like the fact you can purchase this toothpaste at the grocery store (some of them, anyway). I also like that it is reasonably priced at $5.98 and sometimes 2 for $10 Canadian. This is around a dollar cheaper than most natural toothpaste, which is A-OK with me!

The taste of this toothpaste is nice and minty. I do not find it very spearminty, and since I don’t like spearmint all that much, that’s a bonus for me. 

Jason Sea Fresh Toothpaste foams up really well, as some natural toothpaste does not. I would say it rivals any Crest or Colgate conventional toothpaste in the lather department.

Probably my favourite thing about this Jason toothpaste is that it leaves my mouth feeling clean and fresh. I think it has just the right amount of mintiness, unlike the Jason Powersmile which is a bit overwhelmingly minty in my opinion.


I do not dislike too much about Jason Sea Fresh natural toothpaste. Although the Jason website has a great glossary, some ingredients are missing or very vague in their function.  A little more transparency with the functions of each ingredient of the toothpaste and possibly an updated glossary would be nice.

There are not a ton of ingredients, so providing the function of them on their website so one could easily access it would go a long way in gaining trust from consumers, myself included.

My Opinion

Jason Sea Fresh is my favourite natural toothpaste, so needless to say, I love it. It freshens my breath and cleans my mouth with the perfect amount of mintiness.

I have yet to find another natural toothpaste that lathers like a traditional one or that makes my mouth feel like it is super clean like Jason Sea Fresh does. It is also easily accessible, and reasonably priced.

I absolutely recommend Jason Sea Fresh toothpaste. It is the best natural toothpaste out there, at least in my opinion!

Jason Sea Fresh toothpaste

Your Questions Answered

Who owns Jason toothpaste?

Their parent company is Hain -Celestial Group.

Are Jason toothpaste tubes recyclable?

Yes, they are. There is a recycling symbol right on the tube itself.

Is Jason toothpaste vegan?

Yes, their toothpaste is vegan.

Is Jason toothpaste good?

Yes, very good in my opinion.

Is Jason toothpaste ADA approved?

No, it is not.

Is Jason toothpaste cruelty-free?

Yes, proudly.

Is Jason toothpaste gluten-free?


Is Jason toothpaste abrasive?

In my opinion, no. It leaves my teeth and mouth feeling really clean, but I do not find it to be overly abrasive.

Where is Jason toothpaste made?

It is made in the USA.

Where can I buy Jason toothpaste?

Amazon, of course! As well as select grocery stores and natural product retailers. The Jason website has a store locator feature, so I recommend using that if you want to find a store near you.


If you have tried Jason Sea Fresh and it’s not for you, give one of these brands a try:


Jason Sea Fresh toothpaste is pretty convenient to find, and is reasonably priced. However, I feel more transparency is needed in the ingredient department. 

With that being said, Jason Sea Fresh is my favourite toothpaste to use on a daily basis and I have yet to find a natural toothpaste that foams up as this one does. It makes my mouth and teeth feel very clean and the minty flavour is strong without being overpowering.

I encourage you to give Jason Sea Fresh toothpaste a try and let me know what you think!

What type of toothpaste do you use? Do you think it is better than Jason Sea Fresh? Let me know in the comments below.

Cheers, and have an awesome day!  


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